Analysis. Data. Insight.
In the era of Big Data, information about our cognitive, emotional and behavioural responses to brands, policies, events, and social changes is continuously collected. Businesses and organisations that extract meaningful and current insight from increasingly complex datapoints and customer journeys can make better strategic marketing and branding decisions.
With expertise in a variety of analytical techniques, we provide a range of insight generation services that are offered individually, but also in combination with those in Research, Strategy, and Empowerment.
Data analytics & data visualisation
Which products are not selling well in this customer segment, and why? In which markets is customer satisfaction the lowest? Which promotional offer works best? Will I sell more of that product in that region next year?
We help you ask the right questions from your data in real-time. Full with curiosity and armed with our knowledge of various data analysis tools such as Tableau and SPSS, we explore your data to answer questions that unlock your competitive advantage. Using clear visualisations, we take away the fear and help you see the stories emerging from your data.
Quantitative data analysis
How satisfied are our customers? How many customers in this target segment would be willing to pay more for this product feature? What do our top-performing salespeople have in common?
We have large experience in using software such as SPSS, Process, and AMOS to analyse small and large datasets with descriptive, inferential and multivariate statistical techniques, incl. exploratory and confirmatory factor analysis, cluster analysis, correspondence analysis, structural equation modelling, canonical correlation, multiple regression, conjoint analysis, discriminant analysis, etc. We interpret data and write-up findings in any format required (e.g. reports, presentations, infographics, etc.).
Qualitative data analysis
Would customers like the new product we're launching? What are the steps that customers follow when seeking to choose a service provider such as us?
Whether it's raw data that have come from multiple focus groups, a series of in-depth interviews, documents, or diaries, we have the knowledge to meaningfully organise and analyse them, using thematic analysis processes and assisted by software such as NVivo. We then proceed to write-up findings in any format required (e.g. reports, presentations, etc.) with powerful, illustrative quotes to clearly drive points across.
Want more details? We would be delighted to answer your questions.