Welcome to our Blog

As Draseum is a marketing consulting firm, our blog covers topics directly relevant to the marketing of small businesses such as marketing strategy and marketing mix tactics, brand identity, digital marketing and social media, content marketing, the power of data analytics, the benefits of digital transformation, etc. But we also write about the the life of small business owners and entrepreneurs and the challenges of starting up and growing a business - because we have experienced these challenges first hand! As we serve clients in both the UK and Greece, some articles are available in both English and Greek.

Our blog is constantly updated, so if you want to receive new posts, subscribe at the end of this page.

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Let us know in your comments what you think about our articles, and don't forget to share them with anyone you think might find them helpful. Enjoy!