Our Story
drase-um
(noun)
the place that cares for dreams of importance
‘drase’ is the English version of the Greek word ‘δράσε’ – the imperative of the verb ‘to act’.
It's the acrostic of the words that represent the 5 anchors of our mission:
Dream
Research
Analysis
Strategy
Empowerment
'um' comes from the word ‘museum’, originating from another Greek word, ‘Μουσείο’ – a temple dedicated to the Muses, the inspirational goddesses of literature, science, music, and arts, in Ancient Greece.
Similar to a museum that cares for its exhibits, we care for goals of importance: our clients' dreams. These dreams are our starting point, and via our research, analysis, strategy, and empowerment services, we design and present to our clients the optimal pathways to their dreams, for purposes of achievement, growth, and education.
Our Mission
We're taking your dreams forward.
Draseum is a research, insight, and consulting hub with strategic marketing and branding expertise that aspires to make a positive difference via supporting SMEs to take their dreams forward, in the most caring and accessible ways.
Draseum emerged after observing that all challenges can be addressed but often perpetuate because the key players don’t move forward or act. This is mostly due to lack of time, knowledge, or empowerment.
When you're running a small business, it is easy to get consumed with everyday tasks and forget long-term planning, to lack the time to keep up with technological advancements, to lack the resources to access research insight, or to be afraid to move ahead without someone to guide you.
That's why we are here - to help you access the latest research and data insight, presented in ways that make sense to you, match your needs, and maximise opportunities.
There is no such thing as a small dream - every dream counts at Draseum.
So, what's your dream? We can't wait to start working with you!
Our Values
Making A Difference
We get excited by goals, dreams and causes of importance and our mission is to use our expertise in order to assist small businesses, entrepreneurs, cooperatives or local clusters of firms at every opportunity.
We're making a difference to anything our clients need and dream, e.g. growth objectives, insight, collaboration, etc.
Professionalism
Our fast-moving, energetic, and highly-organized approach is what characterizes us.
We like to make ideas happen quickly but we are adamant that things are done the right way.
This is why we do not undertake many projects simultaneously – when we are working with you, you have our undivided attention.
Resilience
We get inspired from your dreams and we work hard with comprehensive research, objectivity, and diligence, to get you there.
Our perseverance in finding the best solutions is unmatched.
We are determined not to stop until we achieve to help you move forward with your dreams.
Warmth
We are kind, friendly, and approachable in every way we communicate with our clients and partners.
At every turn – when we respond to your initial message, when we have a cup of coffee with you, or when we deliver the outputs of our work – we engage in sincere and positive communication with you.
Valuing Relationships
We prioritise relationships with our clients at every turn.
We also believe that in many cases progress happens by connecting our clients with others that have similar dreams. Helping people and businesses with similar goals to connect, and facilitating their cooperation to achieve benefits for all, truly makes us unique.
Education
We are unique. Our role is to get inspired by your dreams and – via using our expertise and exploring different angles – to help you see things from a new perspective, and most importantly, to educate you.
We want to be your go-to information source at all times, providing you with new concepts, analytical data, and insight relevant to you.
Excited to work with us?