Research
In an environment that is constantly changing, it is now more important than ever to make decisions about future steps on the basis of reliable research. We listen carefully to your needs and create tailored research questions, or hypotheses, and have vast experience designing and implementing all major types of research methodologies, both quantitative and qualitative.
While we offer the below services individually, we often find that maximum insight is achieved
when they are used in combination with each other or with those in Analysis, Strategy, and Empowerment.
Desk and secondary research
Seeking more information on the status and trends of your industry or on a certain market that you wish to enter? Or maybe you want to find out more about your competitors' positioning and key offerings?
We provide desk and secondary research on any business or marketing topic and write-it up in any format required (e.g. reports, presentations, etc.), so you can make decisions or attend meetings armed with the most up-to-date information.
Literature review & critique
A literature review is useful for clients such as research organisations, industry associations, policy bodies, think tanks, etc. requiring in-depth review and analysis of published and academic research on a topic in order to influence public discussion, policy changes or for lobbying purposes.
We systematically collect, critically review and synthesise published research in the form of reports, publications, or chapters. Literature reviews require a lengthy, in-depth process, so please get in touch as early as possible.
Market research
Whether looking to understand how your existing or prospective customers think, feel and behave around your brand, introduce a new product, get some insight into a new customer segment you wish to target, or explore international markets, market research is an indispensable step to inform your decision-making and we help you navigate this, from start to finish.
Quantitative research
Maybe you want to test different features of your products/services? Or maybe you are an industry association, or local chamber of commerce in need of an annual survey mapping your members' views and challenges?
Our expertise on quantitative research design and data collection using surveys and experiments is unparalleled. We help you grasp a representative snapshot or formulate and test specific hypotheses, so you can plan ahead with reliable information.
Qualitative research
Sometimes, you really need in-depth insight about your existing or prospective customers' perceptions and feelings about your brand or organisation, or you want to bring different stakeholders together to discuss challenges and solutions.
We have vast experience with qualitative research design and data collection, using interviews, focus groups, and participatory/action research.
Want more details? We would be delighted to answer your questions.