Strategy

Marketing strategy

A clearly defined marketing strategy is paramount to the survival and growth of your business, either B2B or B2C, but developing an integrated marketing plan can be intimidating to the busy small business owner. We:

• review your business model, positioning, marketing mix, resources, capabilities, strengths and weaknesses.

• conduct full internal and external environment analysis (competitors, customers, industries, markets).

• refine your mission and vision, and set strategic corporate goals and marketing objectives.

• identify ideal customer segments and develop buyer personas, and help you decide how to position your products/services in relation to your competitors and select the appropriate routes to market.

• develop marketing plans with tactics, action programmes, metrics, and key milestones.

Brand strategy & positioning

Strong customer-brand relationships are built on trust, set you apart from your competitors, generate sales, and ensure sustainable brand success. We've helped launch and rebrand all sorts of brands (food & drink, beauty, professional services, hospitality, charities, etc.) with:

• brand audit (current positioning, messages, customers' perceptions, etc.).

• brand positioning development (features, benefits, USP, positioning statement, etc.).

• brand strategy (visual and non-visual brand identity: name, logo, architecture, vision, purpose, values, philosophy, personality, story, messaging, tone, business cards, letterheads, brochures, emails, etc.).

Digital transformation strategy

Technology is transforming the way we all communicate with our clients and do business. We help you:

• consider what digital technologies mean for your specific industry, business model, and processes.

• take advantage of marketing automation tools to gain access to better data insight, achieve more productivity, collaborate better, and offer more relevant, personalised solutions to your customers.

• develop and implement a digital strategy and roadmap that will help you outline how to use digital technologies and skills to map out customer journeys, put customer insights at the core of your business, simplify processes and empower your team, in order to achieve your business goals.

• communicate the value and benefits of your digital strategy to internal and external stakeholders. 

Digital marketing & social media

Your website needs a refresh? Not sure where to start with social media? Have no fear, we are here:

• setting digital and social media marketing objectives in alignment with overall business objectives.

• helping with website design and setting-up of social media accounts.

• auditing your current digital marketing strategy and social media presence and that of your competitors.

• identifying relevant keywords for your target audiences and researching their social media behaviour.

• developing your content marketing strategy (themes, pillars, calendar plan, content writing) and helping you manage your social media to increase brand awareness, grow traffic, generate leads, etc.

• helping you build email marketing campaigns that convert subscribers to customers.

• measuring success via Google Analytics and social media listening tools to track what is being said about your brand and your competitors, and assessing the effectiveness of different types of content.

International marketing & exporting

In today's world, few companies remain solely dependent on domestic markets. We:

• audit your business's preparedness for internationalisation (goals, resources, etc.).

• research international market opportunities (market size, potential, etc.).

• screen potential markets according to criteria tailored to your business to understand conditions, customers, and competition, and assess market attractiveness in relation to your firm's competitive strengths.

• selecting the optimal entry mode (e.g. exporting, licensing) and developing an international marketing plan.

Cooperative & cluster strategy

We are experienced with helping businesses, cooperatives and clusters (either sectoral, or geographical) to collaborate in order to maximise growth opportunities and achieve synergies. We offer:

• Audit of existing cooperative cluster/activities to map out strengths and weaknesses.

• Cooperative/cluster building workshops to define goals, brand identity, and marketing strategy.

• Design, set-up and management of website and social media, as well as of digital communication tools.

• Exploration of regional, national, and European cooperative/cluster funding opportunities.

• Training workshops for cooperative/cluster members on marketing strategy, social media, exporting, etc.

Want more details? We would be delighted to answer your questions.